BUSINESS DEVELOPMENT REPRESENTATIVE
Uncover the dark funnel early and convert it continuously. We meet buyers where they are peer communities, social, and search—capture first-party intent vendor-agnostically, and pair it with 1:1 outreach that advances real conversations. The result: predictable coverage, qualified handoffs, and momentum that compounds quarter after quarter.
Quantify targetable accounts and buyers by industry, technographics, role, and region. Prioritize segments with sufficient depth, export record-level universes, and align plays to measurable coverage goals—so programs begin where you can actually win, not where you merely hope to.
Orchestrate precision visibility—LinkedIn posts, group discussions, targeted media, and expert voices—designed to earn attention without pitching. We apply persuasion levers thoughtfully (reciprocity, social proof, authority, liking, scarcity, consistency) to warm the ground before any ask, increasing opt-in rates and reply quality.
Invite prospects to vendor-neutral forums, AMAs, surveys, and content that address real problems. Capture first-party intent, preferences, and timing in context—not guesswork. Because the experience isn’t a sales trap, executives engage candidly, revealing signals that typical “download-to-demo” paths never surface.
Convert interest into verified demand through short surveys, 1:1 conversations, and lightweight proofs. We document pains, priorities, stakeholders, and timing, then warm-hand HQLs and SQLs with notes, consent, and next steps—so sales starts at context, not at “tell me about your environment.”
Maintain weekly micro-interactions and monthly moments that matter—executive roundtables, research releases, selective offers. As new signals appear, outreach adapts. Accounts progress from anonymous to known to engaged, with coverage expanding across buying groups rather than hinging on a single champion.
Turn event cycles into pipeline, not just registrations. Pre-warm accounts, capture intent around agenda themes, and book discovery aligned to session interest. Post-event, thread into additional stakeholders to preserve momentum and accelerate opportunity creation.
For named accounts, create credible entry points via peer content and expert forums. Surface dissatisfaction, validate fit, and secure meetings with evaluators, operators, and approvers. Replace cold “break-in” tactics with context-rich introductions that de-risk displacement plays.
Map missing roles—security, finance, facilities—and engage them with relevant insights and proofs. Consistent, value-led touchpoints convert single-threaded deals into multi-threaded motions, increasing win probability and expanding total addressable revenue inside strategic logos.
Verified signals tied to real people, with consent and context captured at the source. You see what they care about, who else matters, and when to engage—enabling precise timing and relevant conversation starters that lift meeting and conversion rates.
HQLs and SQLs arrive with qualification notes, stakeholders, and agreed next steps—POCs, pricing, or briefings—mapped into CRM with routing, attribution, and audit trails intact. Sales enters with credibility, and leadership finally gets a defensible pipeline story.
A clear, repeatable cadence—audience build, micro-engagements, qualification, and handoff—supported by dashboards showing coverage, intent trends, meetings, and sourced pipeline. You manage by levers, not anecdotes, and scale what works across regions and segments.