We partner with CMOs/ CROs to create agile motions for the evolving buyer journey. Sure, we excel at demand gen, campaign orchestration et al. But our real passion lies in deploying our deep capabilities in MarTech, AI and GTM to build your new-age revenue management system.

As we re-build buyer journeys in the brave (and sometimes scary) AI world, we feel a kinship for the path that we’ve tread with marketing and revenue leaders over the past two decades.

Our Human AI Revenue Groove (Gen III – AI Revenue Marketing) is built on elements of machine learning, human-in-the-loop agents and LLMs, unified MarTech data & personalized experiences at scale. While we rely on our AI Architects, Data Scientists and Integration Engineers, we also draw from the hard-won inputs from our evolutionary Gen II (Tech Marketing) & Gen I (Pipeline Generation Services) journey.

Like you, the decade from 2015 was all about immersion in the world of Always-On ABM, MarTech tools of every flavor, building campaign apps & business intelligence visualizations. This Gen II – Tech Marketing phase generated hundreds of millions of dollars and gave us valuable insights into break-points of the buyer journey: dark funnel buyers, puzzling disengagements, see-sawing pipelines and changing ICPs.

Almost makes us nostalgic for the decade from 2005 onward, where revenue generation was all about building lead lists (remember jigsaw?), running telemarketing & email campaigns (DNC’s, anyone?), supporting inside sales teams and generating qualified leads for marketers. Connecting the dots now, our hard-earned expertise in these areas helps us to create big data models with humans in the loop to train the next generation of AI Revenue Management Solutions.