Siloed tools blur reality. Nexsales stands up a private, client-owned cloud data lake that unifies MAP, CRM, web, ads, events, product, and support signals. With identity stitched and consent governed, you unlock analytics, machine learning, and agentic automations—one truth powering smarter decisions and faster pipeline. A single, governed backbone for insights, models, and actions—fueling precision marketing and predictable revenue.
Consolidate person, account, and buying-group activity into one model: impressions, clicks, site behavior, content, events, emails, and calls. Drill from executive rollups to record level. Teams finally see who’s engaging, where coverage is thin, and which motions deserve budget—without reconciling five dashboards.
Transform raw interactions into ML features—recency, frequency, content affinity, persona depth, sequence response, and intent uplift. Deploy lead/account scores back to MAP/CRM to prioritize outreach, route intelligently, and raise conversion. Models retrain on fresh data, improving as markets shift.
Power safe, auditable AI assistants. Agentic MCP clients read governed facts, then propose or trigger actions: refresh a segment, open a sequence, route to AE, request a survey. Guardrails, approvals, and lineage keep automations compliant while removing low-value manual work.
Build dynamic audiences from unified traits and behaviors—technographics, role, recency, product usage—and sync to paid, social, email, and sales tools. Test offers by segment, measure lift cleanly, and scale what wins. Personalization becomes a data product, not a spreadsheet exercise.
Centralize touchpoints and spend to run multi-touch and MMM views off certified tables. Tie programs to meetings, opportunities, and revenue with defensible IDs and UTMs. Marketers shift budget confidently; finance sees the same math in QBRs and board decks.