Intuit is a global technology platform that provides solutions to help customers overcome their financial challenges. Their popular products include TurboTax, QuickBooks, Credit Karma, and Mailchimp. The company is committed to finding innovative ways to enable everyone to prosper and reach their financial goals.
Intuit aimed to reconnect with its previous customers who had been inactive for more than a year and were unresponsive. Additionally, around 30% of the leads associated with these previous customer organizations were no longer valid due to users having switched companies. This resulted in the sales reps dedicating a significant amount of time to administrative tasks, which led to lost productivity and wasted efforts.
The team of Data Analysts at RightLeads took care of Intuit's lead
data discrepancies by substituting outdated lead information with
up-to-date and pertinent data that matched Intuit's Ideal Customer
Persona (ICP). They utilized purchase intent information to
pinpoint potential buyers in the market, and these leads were
prioritized when presented to the Sales Reps.
The outreach was optimized by leveraging Nexsales' live
conversation platform-Voicereach™, which facilitated valuable and
relevant conversations with decision-makers and influencers who
were interested in re-engaging with Intuit.
200% increase in re-engagement rates
Consistently met quarterly revenue targets and generated >$2.1M added in re-engagement opportunity pipeline
The time saved by the Sales Reps increased by >95%
Ready to replicate this success for your organization? Connect with Nexsales to transform your ABM initiatives, maximize your event impact, and drive unprecedented engagement among your key executive prospects.
