Symantec provides a wide range of cybersecurity solutions for businesses, governments, and individuals. These solutions include antivirus software, endpoint protection, email security, web security, network security, and cloud security. They also offer threat intelligence and response services, helping organizations detect and respond to cyber-attacks.
Symantec's lead dataset was primarily made up of generic IT decision-makers and influencers, which did not align with their Ideal Customer Persona (ICP). This mismatch resulted in the marketing team spending significant time and effort to identify the target personas responsible for Enterprise Firewall and Endpoint Security. Ultimately, the absence of Go-to-Market ready leads adversely impacted the performance of their marketing campaigns.
With RightLeads' AI-based prioritization, Symantec was able to
identify InfoSec decision-makers and influencers within named
accounts that aligned with their ideal target persona. The leads
were further enriched with detailed contact data and account
information, which paved the way for more accurate marketing
initiatives.
With this information, Symantec's marketing team was empowered
with a clearer picture of prospects, allowing them to segment and
customize their messaging better than ever before.
4X increase in lead-to-opportunity conversion with the help of RightLeads' AI-powered heat indexing
RightLeads' recommendation engine helped design the messaging strategy for different lead types
Enhanced firmographic information accelerated re-engagement campaigns
Expanded the Total Addressable Market size 3x times within 2 months
Ready to replicate this success for your organization? Connect with Nexsales to transform your ABM initiatives, maximize your event impact, and drive unprecedented engagement among your key executive prospects.
