A global cloud communications company ran large-scale marketing programs across email, digital ads, events, and webinars. Campaign execution spanned multiple tools and vendors, including Salesforce, Outreach, and intent platforms. Despite this investment, the marketing team lacked a consolidated view of how campaigns influenced pipeline or which accounts were actually engaging.
Campaign and engagement data was scattered across platforms, making it difficult to measure performance or prove impact. The team couldn't track multi-touch interactions at the account level, and there was no standard way to assess marketing influence on opportunity creation or progression. Without visibility into historical trends or cross-channel performance, optimization was guesswork.
Nexsales implemented a two-phase solution to unify campaign data and deliver real-time, actionable insights:
Marketing data from Salesforce, Outreach, 6sense, and flat files was cleaned, normalized, and integrated into a central intelligence layer. Formats were standardized, records deduplicated, and account names harmonized to support accurate rollups and reporting.
A custom Power BI dashboard was deployed to visualize campaign performance across touchpoints. Users could drill down by region, campaign type, or account to view engagement by channel, opportunity stage movement, and influence on pipeline creation. Exportable lists enabled sales and BDRs to act on high-engagement accounts. Ad engagement metrics—including impressions, clicks, and web visits—were also tracked.
Enabled visibility across 20,000+ accounts
Improved alignment between marketing and sales on what qualifies as engagement
Delivered insights on which campaigns drove opportunity progression
Helped prioritize outreach based on account-level activity and channel performance
Adopted across three global regions and presented at the CMO level as a strategic capability
Ready to replicate this success for your organization? Connect with Nexsales to transform your ABM initiatives, maximize your event impact, and drive unprecedented engagement among your key executive prospects.
