Atlas Systems is an IT services company that manages IT infrastructure and provides technology solutions for Fortune 1000 and mid-sized clients. They focus on providing technology solutions, third-party risk management (TPRM), and managing the IT infrastructure by leveraging AI and ML for improved IT efficiency and are trusted by global industry leaders.
Atlas Systems had focused most of its targeting efforts on Financial Services and Life Sciences. While they highlighted the need to build high-accuracy contact lists for the 2 identified industries, they hit a wall when it came to identifying other industries to broaden their target market.
Nexsales' team of data analysts utilized a scientific approach to determine the Total Addressable Market (TAM) and further identify high-potential accounts with firmographic relevance to Atlas Systems' existing prominent customers, leveraging their proprietary 'Clone your Customers' process. Additionally, the Human Data Assistants thoroughly researched each of the selected target accounts to pinpoint decision-makers, economic buyers, and influencers aligned with the new Ideal Customer Persona (ICP).
The activated lead data was then integrated into a high-touch outreach campaign. Through their omnichannel efforts, Nexsales generated over 160 Sales Qualified Leads (SQLs), contributing to a spike in new business revenue. Moving forward, the Nexsales Revenue Intel Dashboard enabled tracking of market penetration in relation to RevOps performance.
45K net new accounts identified
75k ICP-aligned contacts built
160+ Sales Qualified Leads (SQLs) generated
$5.23M sales pipeline created
3 opportunities successfully closed
Ready to replicate this success for your organization? Connect with Nexsales to transform your ABM initiatives, maximize your event impact, and drive unprecedented engagement among your key executive prospects.
